How much Information is Enough?

Don’t you just cringe when you ask a question about an internet business and they say, “just sign up, we’ll tell you what to do later.” Some are almost that bad. There are websites on the internet today which do not tell you what kind of business it is or anything about it.

Caution about getting involved with a business which will not provide any information.

As a potential business purchaser, you have a right to know:

1. The name of the parent company

2. The main product – not all of the details, but the type of product. Is it a juice, telephone card, financial education, marketing education, cosmetics etc.

3. The type of business – franchise, MLM, Network marketing, affiliate program . . .

4. Do you earn from your first sale or have to pass up sales

5. How long has the company been in business



These are basic pieces of information to which you have a right before you invest your hard earned money.

Most people are concerned about:

1. Can I do it?

2. Will you be there after the sale?

3. Is it real? Is it legitimate?

After you filled out your information on the web site, did you receive a telephone call? If they called, where they high pressure sales or genuinely interested in you and your needs? If you did not receive a phone call, was there a number where you could contact them and speak to a live person? In the old days, ten or twenty years ago, you may have been sent to a pre-recorded message on an 800 line and asked to leave your contact information. That technique is rarely used now. Quite frequently now, you may receive a pre-recorded message sent directly to your telephone without your request for the call. That is regarded as a form of telephone spam rather than internet spam email.

How much personal attention do you desire? If you are the type of person who enjoys speaking with a real live human, then you can either call or respond to those who telephone you. Providing a telephone number on the web site is an indication that the owner of the web site is open to speaking with you and providing information to you.

The next step after the initial contact will probably be an email directing you to either a conference call or a web site for more information. This may be a personal email or an auto responder email. How much real information is provided in the email? Once again, have you been provided with contact information to speak directly with the sender?

When you attend the conference call or web site, how much information do you receive in addition to the enthusiasm and sales pitch? If it is all rah rah and no specific product or company information, be careful. The company name should be given for your reference.

Look up the company to determine if it has an excessive number of complaints. Any company which has been in business for 5 or more years will probably have a few grumblers. It is impossible for any person or any company to make 100% of the people happy 100% of the time.

Attorney general complaints are more significant than blogs or whiner chat rooms. Look at the source of the information in the complaint. Better Business Bureau is not a real government bureau; it is a “for profit” company. Much like the Federal Reserve is not actually federal; it is a private profit corporation.

There are a tremendous number of honest, ethical companies available for starting your own business. Being an entrepreneur is a wonderful, exciting and extremely beneficial venture. The important factors are to select the best business for you; select a business which fits your interests, your passion, your goals, your investment and your future income. Ethics and integrity must be present.

The more open and informative the business, the greater the opportunity for you to make a solid decision about what is best for you.

If you would like assistance in sorting through the information and guidance on selecting the best business for you, send me a note in the “contact Elaine” section of www.Elaine4Success.com.