Marketing and Mindset

Marketing can be paradise or a deserted island to your business. Effective marketing generates an abundance of high quality traffic. Poor marketing or insufficient marketing provides either a high cost per lead or very few leads or a combination of both. High cost and low traffic for an extended period of time spells death to a business. How are you doing? How is your lead flow? Have you placed a strangle hold on the throat of your business?
There are numerous web sites on the internet bragging about huge cash flow income. Some of them even display their bank account as proof. If they truly are making a multiple five figure income per month then one of two things is likely to be true: either they are making a nice profit or they are spending big bucks for their marketing. Making a great net profit? Wonderful. More power to you. If the other scenario proves to be true then the marketing budget is pouring out like water from a flood. This huge expense may or may not be displayed in the bank account shown. This is a very important fact to be determined before you invest in a new business.
Whether it is a corporation, franchise, small brick and mortar business or home based business, this fact holds true. The object of business is not only to provide value but also to make a profit. All legitimate businesses strive to provide such high value that customers gladly pay the price requested. The juggling act all businesses constantly face is generating a high volume of highly qualified traffic to their business at a cost feasible price. Missing either one of those ingredients spells disaster for the bottom line.
Marketing is a fluid situation. What worked last month or last year may be an exercise in frustration today. For instance, Google. In the old days, 1994 to 1999, you could say almost anything in your ad and it would generate traffic. Not so in 2009. Google slaps started in October 2008. Web sites with ridiculous income claims were scolded and suspended. As it should be. Google is all about relevance. The keyword must tie to the ad to the web site. This is only fair. The person should see what they expected to see all the way down the line from keyword to web site. That is targeted marketing.
The tricky part is designing a marketing campaign which not only targets but also generates the traffic at a rate and quantity which supports a profitable business. Fortunately I have located a credible marketing education system which does exactly that function. Remember, marketing is fluid; marketing is a moving target. It is important to stay current with the newest techniques and sources.
Once your marketing is dialed in, it is time to concentrate on mindset. Without a mindset for success, all of that wonderful lead traffic will be wasted. Focus so solidly on your goals that you will not be denied. Be crystal clear on exactly what it is that you truly expect to achieve. Notice I said expect to achieve, not hope or wish or think or daydream. Being lukewarm about your goal or wishy-washy about your belief that you can actually achieve that goal spells frustration, expense, disappointment – a business disaster.
Know in your heart exactly what you intend to achieve and by what date. Goals without specific targets and specific deadline dates are just daydreams. “What the mind of man can conceive and believe, it can achieve,” said Napoleon Hill.
Combine effective marketing with a mindset for success and success pours out to you in a flood of abundance.