Good, Fast and Cheap

As a rule of purchasing anything, reality dictates that we will only receive two of the three of these at any one time. If you want it fast and you want top quality, you are not likely to also receive the lowest price. By the same token if you want something at a very very low cost, you will either sacrifice quality or the speed of receiving the goods or services.

This rule holds true in the home based business industry as well. Wise business decisions require quality and an investment of time, energy and money.

Life and business do not deliver legality and ethics as a “get rich quick” scheme. A company with integrity and products of extreme value to the marketplace will absolutely require some time, effort and investment to achieve significant short range and long range goals. You made a commitment to yourself, to your sponsor and to WMI when you purchased the products and enrolled in the business opportunity. That was not a five minute or 5 day or even 5 week commitment. Starting a business means giving your all for as long as it takes to be successful.

Make a conscious decision about the 2 you value most in each area of your choices. How much you invest depends on your current financial situation, your belief in yourself and the opportunity and how much you choose to earn. Choosing goals which make you stretch and grow will increase your financial situation. Many of us stretched George (George Washington and the one dollar bill) until he flinched in pain. We were so far out of our comfort zone but we believed in the company and ourselves. Big thinkers go for the gusto; they push the envelope. Big goals require massive action. Great achievements were never accomplished by snuggling in to the comfort zone and hiding there.

“Perseverance is not a long race, it is many short races one after another” states Walter Elliot. Big achievers (big shots) are little shots who just kept on shooting. In the home based business industry as in life, the one who keeps learning, growing and persisting sets the standard for the true success story. Influence with integrity.

As important as personal development is to the home based business industry, so is marketing. Once again the law of good, fast and cheap comes into focus. The best and most effective marketing will absolutely require either time or money and probably both. Once again you can’t place one ad and quit. Persevere and learn all of the fine points of whichever marketing venue you choose. Develop your skill. Become a master marketer. Invest in yourself and your business. Refining marketing will require being good and spending the time to learn. Free leads, cheap leads, may be worth exactly what you pay for them. That is if you do not invest your time or your money, those free leads will probably be of little or no value.

Baby boomers may remember song lyrics that said “I want you, I need you but I am never going to love you” “Two out of 3 ain’t bad.” In business, personal development, marketing and ever so many other aspects of life that rule still holds true. Choose the two which create the greatest value for you in each situation.

Sometimes a decision needs to be made quickly rather than “getting ready to get ready.” If you are making a “reversible” decision, fast is preferable. You may choose fast and cheap. For instance, getting some text up on a web site. Get it up and start marketing. You can tweak the words or layout a bit later and improve the quality. Get moving. Take action.

Another example is calling prospects or applicants. Call them. Don’t wait until you are polished and smooth and know all of the answers. Take action and start dialing. If you make a mistake, so what. In that case, fast is absolutely preferable. Don’t wait to be good. They may even feel good about the fact that you are new and rough around the edges of the script. They will know they do not have to be perfect either to get started.

Evaluate the situation and select the best two out of three. Remember “2 out of 3 ain’t bad.” Out of good, fast and cheap, you will most likely only receive two, not all three.