Pay Attention to Your MVP

Sports fans will think of MVP as Most Valuable Player. Good thought, but not this time.

In terms of your home based business, the term MVP means Most Valuable and Profitable activity. One of the 5 things every leader focuses on every day is income producing activity. These are your profit producing activities. Lead generation, customer needs focused conversations and follow up are crucial ingredients to any sales funnel.

Lets break it down. Without leads entering your sales funnel to read your web pages, receive your autoresponders and have the opportunity to speak with you, your entire sales process is DOA, dead, stopped cold and totally worthless. You can have the most attractive web pages, brilliantly written autoresponders and a silver tongue to speak with people; however if you do not have any leads, it is about as useful as art behind a locked door which no one can see and appreciate. Or to keep the sports analogy, a football team without a football. The game will not progress.

Goal one is obviously to get leads. Your goal is to have a minimum of 100 leads per week. Top producers will generate over 200 leads a day. Don’t push the panic button; it will take time to work up to that volume. There are many sources to generate leads and I absolutely recommend you self-generate your leads. When I started in this industry I was told to buy leads. In many cases buying leads is an expensive way to get frustrated. Some leads have been sold several times and may be 30 or more days old. Other leads may have been incentivized – they were told to enter their information in order to win a toaster or a camp stove. The only thing being heated up and burned in that situation is the person buying the lead. Stop being the kindling for someone else’s fire. Generate your own leads which you know are fresh, original and interested in your offer.

All of the sources for lead generation are far too extensive to detail in this article. Contact me at Elaine@ResultsForLife.net to gain access to all lead generation resources.

The next step in the income producing activity process is meaningful conversations with prospects. Focus on them. No focus on yourself. Ask about their interests, their current occupation, their desire for a job or a home based business, and their reasons for wanting their own home based business. This process is all about serving them and their needs, desires and goals. If their desires fit your opportunity, great. If not, be honest enough and caring enough about them to allow them to make whatever decision is best for them. This conversation is all about serving them and fulfilling their highest and best purpose. Never put your personal financial interests ahead of caring for the prospect.

If it appears to be a fit, give them access to more information and schedule a time for them to review the information. Set a follow up appointment right now for a future time and date. Some leaders prefer to call the prospect at the scheduled time and others prefer to have the prospect call them. I request the prospect call me. It helps me gauge how serious they are about making a decision. If they are serious, they will either call you at the appointed time or notify you that they prefer to reschedule. Communication is key.

Never neglect your Most Valuable and Profitable activities. MVP is a daily activity.