Identify Your Unique Brand

Remember the theme song from Rocky, theme song from Bonanza, theme songs from your favorite commercials? Theme songs are brands; these are unique identifiers of a specific product, person or production.


Sports fans wear the team colors of their favorite team. One man in Michigan was such an avid fan of University of Michigan that he actually decorated his Christmas tree in maize and blue. Team colors represent another way of branding.


Companies use colors to brand themselves. IBM was noted as Big Blue. Colors in the logo identify specific companies. Cascade comes in a green box; Ivory soap arrives wrapped in a white cover with blue writing. Colors form an image in our mind of a company or product.


Logos are another identifying factor. Big G forms the association of General Mills. The letter L in a circle on a vehicle represents Lexus. Automobile manufacturers all have a logo which identifies the company. Branding is critical.


Comedians have a tag line which brands them. When you hear the line, “Take my wife, please,” you automatically associate the name Henny Youngman. Henny was the king of the one liner. Rodney Dangerfield coined the line, “I don’t get no respect.”


Avis car rental capitalized on being number two by saying they try harder because they are number two. Enterprise car rental focuses on the customer service of personalized pick up and delivery.


Branding comes in many forms. Logos, music, colors and one liners are all forms of branding. Every speaker, writer, performer or business person adopts their own individual style and market niche. Identifying and monetizing your brand becomes your unique selling position. Advertising frequently refers to this as your USP; your unique selling position identifies you and differentiates you from everyone else.


Identifying and promoting yourself is critical. Think about your strength, your individual qualification which sets you apart from everyone else. What special talent, ability or experience do you possess which will entice people to choose to work with you? Everyone has something they do better than everyone else. Find your special niche. You have something to contribute. Maybe you are an excellent writer. Perhaps your special field of knowledge and interest is computers. Web design may be one of your attraction points.


Your branding may relate to your former career. Former corporate executives speak the language of experience of other executives; develop your brand around attracting those who relate to your background. A former marine focuses on attracting other marines; they identify with similar training and mindset. One truck driver started writing articles about long haul problems; he speaks to the pain of other truck drivers who also want to be off the road and at home with their families.


Develop your personal brand, your unique selling position. There is something special about you which attracts others to work with you. Every entrepreneur, company and individual performer seeks their special niche. You have often heard the expression, ”get rich in a niche.” Identifying and promoting your individual brand represents step one in your marketing and business plan.



Home based businesses such as network marketing and MLM entrepreneurs are even more concerned with branding because their product is identical to everyone else in the same company. Does that mean it is impossible to create a niche for yourself in network marketing or MLM? Absolutely not. Developing yourself as an individual brand, an individual leader becomes even more important in home based businesses.



Every actor and actress seeks something which sets them apart from all of the others. This same principle applies to every entrepreneur and every business. Find your brand. Identify your unique selling position and promote it consistently throughout all of your marketing.



Identify your brand and monetize it. Your bank account and income statement will thank you. If you want specific personalized suggestions on identifying your brand, join me at www.Elaine4Success.com.



Titles:

Personal Branding is Key

Personal Branding is Your USP

Your Brand is Your USP

Identify Your Personal Brand



Keywords: home based business, network marketing, MLM, entrepreneur, personal branding, Unique selling position, USP, www.Elaine4Success.com, Elaine Love